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Blue Nail Brand Guidelines

Brand Colors

Primary Blue: #00285F

CMYK:
C=100 M=78 Y=4 K=50

RGB:
R=0 G=40 B=95

Secondary Blue: #02509E

CMYK:
C=100 M=78 Y=4 K=0

RGB:
R=2 G=80 B=158

Secondary Blue: #417DB7

CMYK:
C=77 M=46 Y=6 K=0

RGB:
R=65 G=125 B=183

30% Gray: #BCBEC0

CMYK:
C=0 M=0 Y=0 K=30

RGB:
R=188 G=190 B=192

Accent Orange: #FFBD62

CMYK:
C=0 M=29 Y=70 K=0

RGB:
R=255 G=189 B=98

Typography

Heading Font: OSWALD MEDIUM

Body Font: NUNITO SANS

H1 Heading | 55px

H2 Heading | 40px

H3 Heading | 30px

H4 Heading | 20px

H5 Heading | 18px
H6 Heading | 15px

Body | 16px
Letter Spacing: Default
Line Height: Default
Heading Weight: 500
Body Weight: 400

Accent Blue Text: #00285F

Use black for all text by default. May use blue text for occasional accents.

Digital Black Text: #000000

CMYK: C=50 M=50 Y=50 K=100*
*Use rich black text for a darker printed black.

BUTTON

Font: OSWALD | 18px | 500 weight | UPPERCASE

Icon on right side | 10px spacing (optional)

Button background color: #02509E

Hover background color: #00285F

White 1pt outline

LOGO USAGE

Blue Nail offers a variety of logos for the myriad of uses, including the standard “roofing and construction” logo, plus the following variations: “enterprises”, “commercial”, and “construction”. Please see the example logos below and the description of how to use the logos properly.

Main Logo

Use the white background logo as the default logo, and the reversed logo as needed on darker backgrounds.

Blue Nail roofing and construction dfw

Main Logo (Stacked)

Use this logo when a more vertical layout is needed.

Commercial Logo

For use in advertising related to commercial roofing and restoration. Contact [email protected] for approval to use this logo.

Enterprises Logo

For use in special cases. Contact [email protected] for approval to use this logo.

Construction Logo

For use in special cases. Contact [email protected] for approval to use this logo.

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