Blue Nail Brand Guidelines

Brand Colors

Primary Blue: #00285F

CMYK:
C=100 M=78 Y=4 K=50
RGB:
R=0 G=40 B=95

Secondary Blue: #02509E

CMYK:
C=100 M=78 Y=4 K=0
RGB:
R=2 G=80 B=158

Secondary Blue: #417DB7

CMYK:
C=77 M=46 Y=6 K=0
RGB:
R=65 G=125 B=183

30% Gray: #BCBEC0

CMYK:
C=0 M=0 Y=0 K=30
RGB:
R=188 G=190 B=192

Accent Orange: #FFBD62

CMYK:
C=0 M=29 Y=70 K=0
RGB:
R=255 G=189 B=98

Typography

Heading Font: OSWALD MEDIUM

Body Font: NUNITO SANS

H1 Heading | 55px

H2 Heading | 40px

H3 Heading | 30px

H4 Heading | 20px

H5 Heading | 18px

H6 Heading | 15px

Body | 16px
Letter Spacing: Default
Line Height: Default
Heading Weight: 500
Body Weight: 400

Accent Blue Text: #00285F

Use black for all text by default. May use blue text for occasional accents.

Digital Black Text: #000000

CMYK: C=50 M=50 Y=50 K=100*
*Use rich black text for a darker printed black.

BUTTON

Font: OSWALD | 18px | 500 weight | UPPERCASE

Icon on right side | 10px spacing (optional)

Button background color: #02509E

Hover background color: #00285F

White 1pt outline

LOGO USAGE

Blue Nail offers a variety of logos for the myriad of uses, including the standard “roofing and construction” logo, plus the following variations: “enterprises”, “commercial”, and “construction”. Please see the example logos below and the description of how to use the logos properly.